Everything you need to know about the benefits of virtual showroomsGet your own virtual showroom and unleash opportunities such as lead generation channels, prospect engagement, product visualization and in-showroom interaction with potential customers
Remember when your physical showroom was full of people and not enough sales agents to serve them? When they used to come and visit you at the exhibition once a year?
Well, things have changed…
Virtual malls, virtual exhibitions and virtual events have been taking the world by storm. Virtual solutions are redefining the global trade. How about the virtual showrooms?
What’s a virtual showroom?
Virtual showroom is an online place that companies use to add their products, services and other information-- in a way replaces the physical showrooms. Virtual showrooms or digital showrooms or online showrooms are highly important in terms of lead generation and the flexibility that technology provides. Virtual visitors can interact with the products, discuss with the showroom owners, download latest company news or catalogues, or even watch a live stream. How cool is this?
Marketers and companies are rushing to shift from physical showrooms to online experiences to open up their channels and broaden their audience. Wondering why? Because it’s effective for companies and provides convenience to customers.Features such as Live Calls or Live Chat can be added to the virtual showroom or virtual experience to create interaction with potential customers.
So, let’s see why do companies need a virtual showroom?
Increase lead generation channels
As the physical showrooms are not fully opened yet. Companies seek new ways to increase their lead generation and sales channels. Digital showroom can be one of them and is disruption-proof as it’s fully online and needs less maintenance than the physical twin.
Attract and expand their reach to international clients
Globalization is constantly creating more opportunities for all the online-based companies: new audiences, new markets. Online showrooms and online shops provide the flexibility to international clients to visit your showroom and shop on their convenience.
Increase the visualization and the information about your products and services
Physical (usually tomes of them) catalogues is an outdated practise that companies still use in order to showcase all the products and varieties they offer. Digital showrooms replace physical catalogues allowing companies to add any information about their products in an easier to read way. Examples include catalogues, specifications, research backgrounds or anything that their customer would be interested in checking before purchasing.
Create a fun and interactive buying experience
Physical showroom has the space vs cost constraint. Not enough space to display all the products in a real-life scenario. In the virtual showroom this is not a problem. 3D rendering designs resemble spaces and how people use the products.DLink’s virtual showroom resembles a family in a real house using their products
Collect more insights on visitor behavior and journey
A tremendous benefit of digital showrooms is the data. Insights such as clicks, duration of interacting with a product, location, are not usually tracked in a physical showroom, thus cannot be used in future campaigns in order to precisely target potential clients.
A virtual showroom is the key to a better performance and a strong online presence. Transform your company today by taking a step forward and trying out something new and effective!
Contact us now for a FREE consulting session to experience how retail technology can help you advance your business. For inquiries, contact us at [email protected]
iStaging offers out of the box virtual solutions and has one of the most versatile and best virtual showroom platforms in the market. iStaging is a one-stop solution for any retail company or retail business that is seeking to elevate their customer experience.