iStaging Glossary

Short, plain-language definitions of the spatial-commerce and AI-search terms iStaging works with every day. Each term has a stable URL fragment you can cite or share.

SEO (Search Engine Optimization): SEO (Search Engine Optimization) is the practice of improving a website so that traditional search engines like Google and Bing rank it higher in unpaid (organic) results. It combines technical work (site speed, crawlability, structured data), content quality (keyword-aligned writing), and authority signals (backlinks, brand mentions).
AEO (Answer Engine Optimization)(Answer Engine Optimization): AEO (Answer Engine Optimization) is the practice of structuring content so that answer engines — ChatGPT, Perplexity, Google AI Overviews, Bing Copilot and voice assistants — pick it as the direct answer to a user's question. Core tactics include FAQ schema, clear question-answer formatting, fact-first paragraphs, and machine-readable citations.
GEO (Generative Engine Optimization)(Generative Engine Optimization / Generative Search Optimization): GEO (Generative Engine Optimization) is the practice of making content easy for generative AI systems — like ChatGPT, Gemini, Claude, Perplexity — to cite, summarise and recommend in their generated answers. It rewards original data, clear authorship, multimedia, structured comparisons, and consistent entity signals across the web.
Schema.org / Structured Data(JSON-LD / Structured Data): Schema.org is a shared vocabulary that lets you describe a page's entities (Organization, Product, Article, FAQ, Service, JobPosting, etc.) in a way search engines and AI systems can read. The standard embedding format is JSON-LD — a `<script type="application/ld+json">` block — that turns prose into machine-readable facts.
llms.txt: llms.txt is an emerging convention — a Markdown file at the root of a site (e.g. https://example.com/llms.txt) — that gives AI agents a curated, easy-to-parse index of the most important pages. Think of it as a sitemap written for LLMs instead of crawlers.
Digital Twin(3D Spatial Capture): A digital twin is a precise, navigable 3D replica of a real-world space — a showroom, factory, museum, hotel suite — captured with 360° cameras or LiDAR. It lets remote users explore the location interactively, measure dimensions, embed product hotspots, and synchronise with live data sources.
Virtual Tour: A virtual tour is an immersive, web-based walkthrough of a physical place made of stitched 360° panoramas linked together. Visitors move from spot to spot in any browser, no special hardware needed — ideal for real estate, retail, hospitality and education.
Spatial Commerce: Spatial commerce is online retail conducted inside a 3D, walkable representation of a store, showroom or product — instead of a flat grid of thumbnails. Shoppers browse virtual aisles, pick up items, view 360° product spins, and check out without leaving the immersive scene.
Spatial Website: A spatial website is a brand or product site that uses an immersive 3D space — instead of stacked sections — as its primary navigation surface. Visitors enter a scene, move through rooms or chapters, and reveal content as they progress, giving the site a feel closer to a showroom than a brochure.