CHANDON Virtual Brand Home: Crafting Exceptional Oenotourism Experiences with iStaging’s Digital Twins & XR Solutions
CHANDON is LVMH’s sparkling-wine Maison, founded in 1959 by Robert-Jean de Vogüé, a pioneer with the vision, courage and drive to redefine the category and craft exceptional sparkling wines and oenotourism experiences in unexpected lands. Now spanning four continents, the company owns wineries in Argentina, California, Brazil, Australia, China and India, making their the largest sparkling vineyard worldwide and the only domaine with roots all over the world.
CHANDON California, Winery of the Year 2024, has received two honours: the FACC California SF-LA | French American Chamber of Commerce, California Winery of the Year 2024 and the prestigious Luxury Lifestyle Awards, a global award selecting, recognizing, celebrating and promoting the best luxury goods and services all over the world.
As CHANDON set out to boost its online presence and connect with a wider audience, it faced the task of overcoming physical boundaries. Balancing objectives for both employees, consumers and business partners, Chandon aimed to enhance employee training remotely, its visibility, drive website traffic and increase B2C sales by bridging the gap between the physical and digital consumer journey. Additionally, the corporate team sought to utilize digital solutions to showcase the brand home's versatility for private events.
In a strategic move to revolutionize engagement, CHANDON embarked on creating a virtual brand home experience. Integrated seamlessly into its website, this immersive journey allowed consumers to explore the brand's legacy, discover its range of offerings and engage with captivating content - all from the comfort of their homes.
Simultaneously, CHANDON leverages the virtual tour as a sales tool for B2B purposes. Focusing on highlighting the brand home's suitability for private events, the corporate team utilizes the digital tour to offer potential clients a firsthand glimpse into the ambiance and exceptional hospitality offered by Chandon.
The new Virtual CHANDON Home Experience brings the magic of the Napa Valley winery directly to their guests, anytime, wherever you are. This tool allows you to explore the California estate, whether you are a wine lover seeking a taste of CHANDON, a company searching for the perfect event space, or a sales associate looking for innovative training ideas.
The virtual brand home experience proved highly effective in driving website traffic, engagement and ultimately, sales among consumers by interacting with products and services remotely, through reservations or add to cart options.
Simultaneously, leveraging the virtual tour as sales content within the B2B realm resulted in tangible outcomes. By showcasing the brand home's versatility for private events, CHANDON expanded its reach and appeal to potential clients affirming its status as a preferred venue for exclusive gatherings.
Innovation, dedication and a steadfast commitment to excellence propelled CHANDON to new heights. As CHANDON continues to explore new avenues of engagement and connectivity with iStaging, its legacy of celebration and camaraderie remains enduring, resonating with enthusiasts for generations to come.
Access the experience: https://www.chandon.com/ (select United States to access)
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