How Luxury Brands Like Louis Vuitton Increased Revenue On VIC Events With iStaging's Virtual Stores and XR Solutions
The Challenge
VIC events have stood as a testament to commitment to providing unique and memorable experiences, connecting and harnessing the relationship with top brands’ level clients, by showcasing their dedication to the highest standards of luxury and personalization. VIC events are part of their engagement strategy.
However, as the world evolved, so did the need to transcend geographical limitations and adapt to the digital era. This transition posed its own set of challenges, requiring an innovative solution to maintain the unparalleled exclusive client connections they had fostered over time.
One of the main challenges is how they could build a connection with their clients virtually in the same way that they were able to do in their physical events while maintaining the feeling of excellence and exclusivity? The challenge is twofold: delivering an exquisite virtual experience and helping their client advisors serve the needs of the VICs to the best of their ability.
The Solution
iStaging incorporates virtual VIC appointments in the event practice, which have become a driving force behind the remarkable digital transformation, redefining the way the brand engages with its clients online.
It empowers client advisors to curate and schedule immersive virtual appointments, seamlessly blending live shopping sessions with the essence of the in-person luxury experience.
The solution addresses the challenge of maintaining excellence and exclusivity by connecting with clients face-to-face in the virtual environment. TourRing, iStaging’s live guiding feature, enables advisors to guide clients through the space, introduce and highlight products and answer questions all in real-time.
The Results
Through the implementation of virtual VIC appointments, maisons such as Louis Vuitton Americas on their Savoir Faire Events experienced a remarkable 10% increase in revenue. Beyond the financial gains, this innovation has also elevated the client experience to unparalleled heights, fostering deeper connections and increased engagement.
In essence, it has not only bridged the physical gap but also enriched and amplified the brand's commitment to luxury, personalization and client satisfaction. With the proven success, the next step with the brand is to seamlessly harmonize iStaging’s solution with the brand’s existing inventory systems and CRMs, where each interaction will become a bespoke journey.
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